April 77

April 77 is designed by Frenchman Bric Partouche. Launched in 2002 and inspired from early punk and bands like Ramones and Joy Division, Bric started designing jeans and rockabilly clothes long before mainstream rock n roll fashion. April 77 is worn by rock artists like Rolling Stones, Lemmy (Motörhead), Iggy Pop and Lenny Kravitz. Significant for each jeans model is that they come with ”Le Pique the April 77 pick neatly placed in a separate pocket.