Abracadabra

With the mission to simply bring joy to the environment, Abracadbra was started summer 2005 by Johan Höglund and Fredrik Larsson. The idea came up when Fredrik was planning his moving-in party and needed a funny game; something that wasn’t too advanced but where the guests could get to know each other while having a good time. This gave birth to “Knäppgök” which soon was followed by “Våghals”…

Acne Jeans

Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality.

AKA

In the music world the fashionistas love secret gigs and names used by the band. Many names are created to check into hotels incognito, but the names we use are the early or secret names used by major bands to do small gigs or before they were famous. AKA (Also Known As) t-shirts are about not being obvious. No large tongues and Rolling Stones logos. They are a range of modern graphics and colours designed to remain incognito.

Allrum

Swedish design group ”Allrum” consists of Marie Holmgren, Camilla Tillberg och Gill Weibull. Allrum is working with products for public environments and consumer products based in textile materials.

April 77

April 77 is designed by Frenchman Bric Partouche. Launched in 2002 and inspired from early punk and bands like Ramones and Joy Division, Bric started designing jeans and rockabilly clothes long before mainstream rock n roll fashion. April 77 is worn by rock artists like Rolling Stones, Lemmy (Motörhead), Iggy Pop and Lenny Kravitz. Significant for each jeans model is that they come with ”Le Pique the April 77 pick neatly placed in a separate pocket.

Banned Brand

"From the beaches of Bali to the streets of Stockholm". Banned Brand is a Balinese brand with influences of both the urban street style of Stockholm and the Balinese beachwear. The designer, a Swedish born Balinese, grew up spending his summers in the concrete jungle of Stockholm and his winters in the tropical paradise island Bali. Enriched by the two cultures and environments he created a mixture inspired by heat, cold, passion, color and attitude.

Compl8

Customized vintage design from Italian designer Otto Bussetti. This is as far as you can take second-hand fashion and no boundaries seem to be unbreakable for this man! All items in the line come in categories, but every piece itself is unique and individual. A brand for the really picky fashion-follower.

Creative Recreation

Creative Recreation was officially launched in Orange County, California in the fall of 2002. The three founders noticed a huge void in the footwear market. Everyone was offering either dress shoes or athletic inspired sneakers that were not acceptable at most functions for our lifestyle. Creative Recreation is characterized by originality and imagination, a refreshment of one’s mind or body through activity that amuses and stimulates play.

Denim Demon

Denim Demon was formed in the year 2000 but the first jeans was not launched until 2006. Today, three jeans models are available; two for men and one for women. The foundation of the brand is made up on details and vintage cuts, but even more out of passion and love! Inspiration comes from the Sámi people (a nation that lives in the northern part of Sweden) which also is the origin of the brand’s founders.

DePalma

The DePalma Clothing Label started in 1972 by Joseph Gecco who created the brand as a tribute to his life long friend David Clay DePalma who was killed in a car crash in 1969. In a small shop in Fresno, Work Clothes was produced in limited Series. In 2002, Kristoffer Sundlin and Peter Camarstrand joined forces and purchased the DePalma brand. With a mutual love for Hot Rods, Custom Cars, Choppers and skateboarding, the two decided to manage and evolve DePalma!

Edible

The perfect Christmas gift! Candy that comes with the last thing you think about putting in your mouth. Choose between ant- or scorpion lollipops, chocolate dipped insects; sun dried centipedes or coffee beans that has passed through the body of an Indonesian cat! Nature Candy for the extreme! Sold at Selfridges in London.

Eggling

The precious, little eggling looks and feels like an extra large egg, but crack its top and discover a garden ready to grow! Cultivation is easy — seeds are already sown into eggling’s fortified peat mixture, just crack it’s top (by tapping on it with a spoon), water and place in bright spot. Plants grow for up to five months in the eggling, after which it can be planted directly in soil. Extremely popular in Japan where it is hand made of white porous ceramic.

El Ganso

El Ganso is an all-Spanish brand, brought to the world by the two brothers, Àlvaro and Clemente Cebrián. Their clothing consists mainly of blazers, coats and trousers and have a large amount of Spanish touch in them! The elegant design and the tight fitting of the garments brings the thoughts to the proud matador in the bullfighting arena! A must for anyone who doesn’t want to dress exactly like the rest…

Evisu Shoes

Fhonetics

fhonetics is a passion for design and culture. fhonetics is color, contrast and simplicity. The soul of the fhonetics brand is that of an urban surfer whose heart is shared between the waves and metropolitan scrapers. The attitude is to be yourself, you can’t and why should you be someone else. Convinced that delighted people are colorful people, the core of the brand is to generate more colorful people. With this in mind, fhonetics always make every effort to be beautiful and colorful galore.

Forniture Civili

Italian brand that focuses on classical materials and looks, but make it all up to date by finding a perfect fit and thereby, creating superb all-around trousers! A worthy opponent to any denim pant!

Fuldesign

Fuldesign (Ugly Design) is a design group from Stockholm with an intention to do different and fun design. Inspired by everything from German gay porn to depressions and death.

Good Company Jr

Good Company Junior is an Anglo-Brazilian young and dynamic brand established in 2002. In the last 5 years, their naive and youthful approach has attracted a worldwide set of hard-core followers that love their exclusive jewellery designs. The whole collection is hand-made in Brazil with great care and love, making each piece unique and special.

Gram

Gram is a Stockholm based brand formed in April, 2005. The shoes are not intended to steal the show or force you to throw away your entire wardrobe. They are designed to blend and enhance what you are wearing at any given moment. Created to be worn regardless of occasion, the fabrics and styles all represent different situations and moods.

HTC

Similar to the collectors of vintage blue jeans that are fanatical for the jean’s faded beauty, Hollywood Trading Company's goods are made with the same low tech, artisan methods, rather than with the precise conformity of high tech, mass production. Every HTC product has an aged look and rough hewn, time-honored feel that just gets better and better with each wearing. (Source: http://www.htcamerica.com/about.html).

Ida Sjöstedt

Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sjöstedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously – and who see fashion as something fun rather than as a must.

Ijin Material

Londoner Philip Goss and Ijin Material make denim product with the clear intention of presenting the classic “leg” in an alternative way. Italian based & artisinally produced ,this free thinking label specializes in denim craftmanship and single production runs. The “Half-Man” logo symbolizing the symmetrical folding techniques inherent to the way products are cut, which uniquely minimizes pattern pieces, reduces waste, whilst also respecting the heritage of hand-made detailing.

Initium

Created by artists and musicians for artists, musicians and fans, Initium has crossbred the worlds of music and fashion to create the first line of music-inspired eyewear: Rock n Roll Fashion! Designed in Los Angeles and crafted in Milan, Initium is committed to the aesthetic excellence and superior construction with every piece. Protecting the nocturnal from the day – Initium never trusts the light!

Kamibashi String Dolls

String Dolls from Thailand, made from one continuous piece of string! They all come with a small affirmation (based on the look of the doll). A perfect gift since there's definitely a String Doll for each person! Kamibashi String Dolls are sold at the Modern Museum of Art in New York!

Karhu

In 1916 Ab Sports Artiklar Oy is established and it has been operating ever since. In the 20’s the company name is changed to Karhu. Partly because of the 1952 Helsinki Olympics and due to its technical expertise, Karhu becomes one of the leading sports equipment producers and earns its international reputation as the leading manufacturer of athletic shoes.

Kato

KATO’ is a Japanese brand by Japanese denim maestro Hiroshi Kato. KATO’ was a long time denim consultant for many different worldwide companies. Having grown tired of consulting, he decided to launch his own brand called simply KATO’ in 1999 and the collection is mainly based around quality. KATO’ only uses specific fabrics along with innovative treatments, all made in Japan to bring together a highly detailed jeans and outer wear line.

Konversationskort

The idea was born a sunny afternoon in a Swedish restaurant. Then, like now, the thought behind the idea was for the product to act not only as a funny and giving complement to ordinary situations but certain occasions where people meet and get together. The product was released early 2003, printed in Swedish (called ett konversationskort), and became a success immediatly.At this point, we only sell the Swedish version. Follow the link at the top of the box to find them in English.

Kyouei

Japanese company, located in Shizucka City in Japan, that delivers a series of design objects, perfect as gifts or as additions to your own home! All their items have a very Japanese touch to them.

Lelo

LELO is a Sweden-based company, founded in 2003, devoted to the design and development of sensual pleasure objects with contemporary luxury flair. Lelo strive to make available high-quality alternatives to existing sex products, without taboos or prejudice, arousing and stimulating for both users and their partners. By blending fashion, femininity, engineering and design, their aim is to create objects not just functional, but seductive in their own right. Lust objectified to inspire a pos

Les Couleurs Nationales

The concept of Les Couleurs Nationales designs are to work with sustainable fashion; to work with design beyond the ongoing trends. The expression is playful, graphic and straightforward. The collection holds a range of experimental high fashion items as well as quiet necessities. We work with high qualities in fabrics and our design is international in colour, material and form but at the same time Scandinavian in its sense of function and simplicity.

Members Only

Members Only is a powerful mens outerwear brand. It's strength traces back to the success of the jacket that defined mens outerwear in the 1980's. Members Only was a brand almost every man owned - either the signature Members Only jacket or a product from the Members Only lifestlye collection. Supported by top spokespeople including country music artists, sports figures, and celebrities.

Mihara Yasuhiro

Mihara started out designing his own shoe line, as a student at Tama Art University and opened his first Miharayasuhiro shop in Tokyo 1998. His clothes are very individual and experimental and has a futuristic touch to them and of course, they’re also very Japanese! This is THE brand for anyone looking for extraordinary design but also craves the perfectionism of a commended designer.

Misericordia

Misericordia is a team of seamstresses who have been working with their hands, spirit and heart since 2002 in Lima - Peru. All their clothes are produced in Lima and Misericordia does not work with any subcontractor for the making of its collection. The clothes are sold around the world in more than 17 countries and are made with the most beautiful material of Peru . The goal of Misericordia is to integrate poorest people in an economic model and not keep them into precariousness.

MUSIC/LITERATURE

This is our selection of books and CD:s! Instead of listing each publisher or artist as individual brands, we’ve put them all under this roof. More info is found in the product description on each product.

Need No Plastic Bag

Designed by Fredrik Rydman. This cloth-bag is made to replace the plastic bag you get each time you go shopping. Made out of sturdy cotton canvas and with a progressive design for a clear message. Each pair is individually numbered with the idea to highlight the pollution problem as a countdown – the higher the number gets, the lower the number of people using plastic bags will be!

New York Hat Co

New York Hat and Cap Co was established in 1982 by Arnold Ackerman and his wife Barbara. When New York Hat & Cap Co. was formed, Arnold and Barbara's goal was to bring hats back to the "MTV" generation as well as providing classic and functional styles. Soon New York Hats were in thousands of boutiques and specialty shops around the country. New York Hats have also been featured in various films, videos, fashion shows and dozens of magazines.

Nina Jarebrink

Nina Jarebrink of Sweden is a new fast coming company that started in January 2004, and has already received good critics both national and international. The main line in the collections are knitted fashion with special made patterns and for Spring/Summer 2007, a new exclusive line called Luxe by Nina Jarebrink of Sweden have been launched. “Everyone should be able to find something in our collections that could suite them, no matter if you’re 20 years old or 50 years old”.

Nooka

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. Nooka Inc. Nooka are proud to be included in the Museum of Modern Art shops and Barney's in New York and selected as finalist in the Genart awards for the accessories category for 2005.

Papagaio

One of Papagaio’s fundamental believes is to instinctively create collections and illustrations that can’t be found anywhere else. We aim to give each and every garment that passes through our hands a matchless feel to it by using our own hands as instruments in screen-printing, hand painting the hangtags, dyeing, packing etc. By putting all the love and hard work behind every garment we are making our hand made contribution to the market.

PÉFF

PÉFF likes to work with stories and scenarios. Sometimes, PÉFF is experiencing life on the edge of a surfboard with pro-surfer Kelly Slater - while next time, decides to travel back to old Japan where words like minimalism, quiet and sober rules. At the PÉFF studio: "I got this idea, I wanna make something out of polar-fleece." "That's sooo pre-school..". "Polar-fleece is the shit." "Polar-fleece is perfect!" Got the picture? We're all about playfulness! In a sober kind of way.

Pluto

Pluto designs, produces and sells interior accessories and has been doing so for the last 10 years. The ambition is to find those small extra details that spice up everyday life. The design is simple and fun and many details are found in several products, making them work well together.

Pour

Pour is a black line, without logotypes (except for the small easy-removable hang tag), created by Swedish designer Robert Berggren. The first line was presented in 2001 and the idea was to make a clothing brand that would last a long time and survive trend changes. Inspired by romantic outsiders like Jackson Pollock, Tom Waits, Nick Cave and Patti Smith, the design has a touch of sadness to it, but with lots of love as an essence in every garment.

Pudel

Pudel was founded in October 2004 in Sweden by David Lundgren, Sigurd Widenfalk and Lina Österman. The idea was to make something different, unique, and out came monchrome, the first collection autumn winter 0506. The clothes being a mix of clean Scandinavian, minimalism design with its functionality remixed and then put together with a big portion of rock n' roll. The clothes are gender free garments for boys and girls in shades of white, grey and black. (Source: www.pudel.co.uk/o4.htm)

Puma

Puma is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. Puma's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, Puma distributes products in over 80 countries.

Puma 96 Hours

Innovative, urban and versatile, 96 Hours accommodates the on-the-go lifestyle of today’s style conscious. The collection is sophisticated, contemporary and founded on authentic sport. While the brand’s roots in movement, performance and style remain constant, each season’s collection is framed in the context of different sport. Sport lives within our daily life, solutions for active challenges in 96 Hours.

Puma Dassler

The man behind the Rudolph Dassler collection is no other than the Dutch fashion designer Alexander van Slobbe. In 2002, he started his collaboration with Puma with the honorable task to design for Rudolph Dassler, the founder of Puma. The ambition was to take vintage fashion and add a modern twist to it. Inspiration comes from sports like running, tennis, handball and gymnastics.

Puma McQueen

Unexpected and unique, Alexander McQueen PUMA defines a new provocative horizon in Sport Fashion. Founded on the union of tradition and technology, the collection juxtaposes influences, delivering a visually contemporary line that is conceptually sophisticated and intricately crafted. Drawing references from ancient crafts, organic colors and natural materials Alexander McQueen PUMA continues to redefine contemporary footwear by effortlessly blending the boundaries between Sport and Fashion.

Puma Mihara

The Miharayasuhiro collection consists of apparel, shoes, and accessories for both men and women. Mihara’s design philosophy is to break through the boundaries that we have set up through the course of fashion history. He designs with the intent of changing our perception and stereotype. Not interested in churning out mass produced high street numbers, Mihara is interested in the reaction of people to his creations; he wants an emotive response.

Puma Nuala

Nuala is an acronym representing: Natural - Universal - Altruistic - Limitless - Authentic. As a brand, it is organic partnership that reflects Christy Turlington's passion for the ancient discipline of Yoga and PUMA's commitment to create a superior mix of sport and lifestyle products. The goal of nuala is to create a symbiosis between the outer and inner being, using yoga as a metaphor to make this balance possible.

Puma The Black Label

Puma – The Black Label footwear is an authentic sport-fashion collection featuring modern interpretations of Puma iconic sneakers with fashion forward shapes that fuse and function.

Puma Urban Mobility

Life in the modern world is exciting - but it isn't always easy. Urban Mobility is Puma's collection of accessories designed to simplify life in urban environments and wherever else life´s journey takes you.

Red Wing

Red Wing offers a unique blend of quality, tradition, Americana and style. From the King's Road in London, Tokyo's Ginza, and the fashionable streets of Milan; from the oil fields in the North Sea and Texas to the timber mills of the Pacific Northwest of the USA, Red Wing is recognized as a Leading Brand of Footwear uncompromised by the winds that blow the trade and fashion wars of the day. (Source: http://www.redwingshoe.com/europe/about-us/why-redwing.cfm)

SAMPLES

A mix selection of samples from several different brands! Here you can find some really rare product, some which has never made it to final production, meaning they’re more or less one of a kind! However, samples can be a bit “rough” or worn, since they’re not always made with the same precision as final production and might have been displayed at fairs or in showrooms. But that’s a small price to pay for the chance of being unique…!

Sandqvist

The Stockholm based brand SANDQVIST was established in 2004 by Anton Sandqvist. We design clean and functional bags and accessories, mostly for men but also unisex. With the new line SANDQVIST ACCESSORIES we have taken the step from making designed laptop bags to creating classic fashion. We are inspired by 60-70’s vintage as well as by the modern metropolitan who doesn’t follow the trends but creates his/her own style.

Shoe Shi Bar

Ever since its conception, Shoe’shi Bar has strived to create tensions between the old and the new, the traditional and the experimental. Familiar shapes and colors hence from new alliances the are at once instantly recognizable, and yet strangely new. At the very core, Shoe’shi Bar seeks to embrace diversity and to create a more colorful world.

Sofifi

The brand So Fi Fi was established in 2005 by Swedish designer Sofie Brattberg. The independent, free-spirited women of today want her outfit to be efficient and yet spectacular. With a passion for fashion and contrasts, such as strict verses playful, sensual verses prim and a sense for details that will bring you “the little extra” in your day-to-day life, Sofifi fills up that void. “Dare to play with your style. Fashion is not about following trends. It is about expressing who you are!

SoloUniko

SoloUniko is a new fashion brand that does tailored clothes with a quirky twist. The name is a conjunction of two Spanish words which means "one and only", and comes from the fact that all SoloUniko items are limited edition. An Important influence that affects the process of creation as well as the finished product is music. Blues, jazz and soul from the 30ths and onwards are the main sources of inspiration.

Special Needs

Special Needs was created in 2006 by Barnzley, who has also founded clothing brands such as House33, Zoltar, People's Wardrobe and Lowrider and his partner Kate, who had spent time working for big fashion companies and wanted to strike out and do something more interesting and independent. Special Needs is sold in stores like Colette (Paris), Bounty Hunter (Tokyo) and Bond (London) and the brand collaborates with lots of great artists and graphic designers from around the world.

Starck

The collaboration between Starck and Puma became the birth of a shoe with all the contradiction and charm of its iconic parents. With one foot in today and the other in the future, it’s high art that can mix at the coolest parties; a shoe that can be smart and silly at the same time while never forgetting where it came from.

Tenson

The way we see it, you don't have to climb to the top of the Himalayas in order to feel exhilaration. An experience isn't really a matter of geography, it's more about being able to experience the here and now in a carefree way. The brilliant thing about being so well prepared is that you can be spontaneous.

Three by Three

Three by Three Seattle products are aimed at design conscious consumers across the globe. Their design team strives to create innovative, functional and clever products that incorporate performance with visual appeal. All Three by Three Seattle products are made with superior materials and produced according to the highest standards of quality.

Tretorn Apparel

Founded by Henry Dunker at the end of the 19th century, Tretorn was an innovator in footwar from the moment it was launched. Inspired by the high profile and success of the brand, Tretorn's canvas and leather Nylites were the only shoe in which to be seen wearing on North American campuses throughout the 1980s. Lean and understated, Tretorn's simple sneaker was the first luxury sports shoe on the market.

Tretorn Footwear

Founded by Henry Dunker at the end of the 19th century, Tretorn was an innovator in footwar from the moment it was launched. Inspired by the high profile and success of the brand, Tretorn's canvas and leather Nylites were the only shoe in which to be seen wearing on North American campuses throughout the 1980s. Lean and understated, Tretorn's simple sneaker was the first luxury sports shoe on the market.

Uniforms For The Dedicated

Uniforms for the Dedicated functions as a platform for musicians, illustrators, artists and designers, who are invited to bring their ideas to the creative process. “We urge our consumer to take part and create music as well as design. Our vision for Uniforms is that it will evolve into a collective force – our consumers, through their ideas and input, become part of the creative process”, the members of Uniforms for the Dedicated.

Vasuma

Stockholm based Vasuma is a collective of real musicians and aspiring designers working real hard, playing real hard and sleeping very little for the purpose of making good products. The Vasuma customer is often recognized by having a dedicated interest in music, art, fashion and appreciates products with details, attitude and design sophistication. Vasuma products are currently worn by Mando Diao, Sahara Hotnights, Mini Andrén, Hellacopters, Ninsun and Johnny Depp.

Vasuma Eyewear

Vasuma Eyewear is a collection of unisex glasses, both sun- and ophthalmic. The eyewear is designed under the same statement as the clothing line: “Vasuma integrates creative, surprising designs with lots of attitude to deliver collections capable of satisfying even the most fashion-craving customer”.

Whyszeck

It started out as a project between two friends in the late of 2003. Their goal was to create the perfect t-shirt. But as things evolved, they started to create other clothes as well. Whyszeck is a clothing brand for modern people. With inspiration from everyday themes as people, music, arts, family and friends. Always with pure designs, discrete detailing, fits and textures in a fashion/street mix.

Worn By

Worn By is a label dedicated to recreating garments once worn by icons of the past, using original iconic images. Worn By has developed into a premium style label to be found in the world's most exclusive retailers. Worn By sources photography from the worlds of music, film and sport, to find images that really capture moments in time. All the vintage style T-shirts are made using the best fabrics and washes, to achieve a truly authentic finish that feels great to wear.
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